Tina D Purnat

Public health

Health misinformation

Infodemic management

Digital and health policy

Health information and informatics

Tina D Purnat
Tina D Purnat
Tina D Purnat
Tina D Purnat
Tina D Purnat
Tina D Purnat
Tina D Purnat

Public health

Health misinformation

Infodemic management

Digital and health policy

Health information and informatics

WHO/UNICEF manual for rapid social listening and producing infodemic insights for action

  • Year: 2023

I coauthored the WHO/UNICEF manual on “How to build an infodemic insights report in six steps” and led the development of accompanying training materials, workshops, and webinars.

When high quality health information is not available and questions and concerns go unaddressed, low quality health information or misinformation can quickly spread across communities and impact people’s health decisions.

In response to the need to understand the health information environment and help health workers better communicate and engage with the public to encourage healthy behaviors, WHO and UNICEF, in collaboration with their networks and partners, published a ground-breaking manual and accompanying tools for analysts who conduct social listening to develop infodemic insights.

What makes this manual unique is that it emphasizes an evidence-based and reproducible process performing integrated analysis across online and offline datasets to produce infodemic insights and recommendations for action to improve public health.

Delve into the Infodemic insights manual and check out the launch and deep dive webinars that I led:

  • launch of the manual
  • deep dive topics from the manual, such as ethical considerations, digital SBC interventions, social listening taxonomy development, integration of infodemic insights into health systems, equity considerations in infodemic insights development, building and leveraging partnerships, essential skills that an infodemic manager should have, advanced analytical approaches. Here’s a deep dive summary on my LinkedIn blog.